Replay Master Class: Reconciling Tracking Performance and Respect for Privacy
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Data Compliance to improve your consent rate

The author

Eric Dumain

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Published on

12-10-2021

5 minutes

Data Compliance to improve your consent rate

Being data-ethical and responsible starts with an GDPR and e-Privacy compliant data collection policy on your sites and Web Apps. A process that is often overlooked or even ignored. So, rather than going into resistance, the idea is to put in place GDPR compliant systems, rules and organization to ensure data compliance, enhance your image and regain consumer consent.

What is Data Compliance?

Data Complianceis the set of rules and systems identified and put in place to ensure regulatory compliance with data. It depends entirely on your activity, your values, your needs but also on the type of data collected, processed and used. It guarantees the confidentiality, security and protection of data against unauthorized and malicious use.

What's at stake?

  • Facilitate the recovery of consents by gaining the trust of users.
  • Build a strong relationship based on transparency. 
  • Use and process data securely and conscientiously.
  • Ensure data quality, governance and mapping.
  • Simplify the use of data for each business within the company.

Good to know

Data Compliance depends entirely on the many standards, regulations and legislation that ensure the good data management and security

How to ensure Data Compliance in your company?

As a data collector, you have a responsibility to protect your customers' information as well as the information that is essential to the proper management of your business. But beware, this can sometimes be difficult, especially if you don't have the skills in-house.

Case n°1 : a bad accompaniment

If you opt for external support from a strategic consulting firm or a specialized law firm, be aware that these firms do not always (or usually) have the resources to deal with the technical and business issues of data collection

The services provided are often limited to recommendations for organization, process, workflow and post data acquisition documentation. Unfortunately, this work is only half done, as tracking is simply ignored.

Case 2: Delegation of tasks

If your company (General Management - Legal - Financial) delegates all the tasks related to the protection of personal data to the internal DPO / GDPR Manager , this may not always be sufficient. 

Indeed, he has a certain number of skills required to understand the subject as a whole, to issue recommendations and to create compliance projects. Your DPO can quickly find himself confronted with a problem of availability and/or training of internal teams and service providers.

Consequence: poor data compliance

In both cases, tracking, GDPR and e-Privacy are not implemented on digital ecosystems, let alone ongoing maintenance.

Frequently observed situation of the Data - GDPR situation in the company.

GDPR & e-Privacy compliance of tracking

The topic of GDPR & e-Privacy compliance of tracking is often overlooked. However, the GDPR obliges companies to be responsible for the ethical use of data, and this, from the phase of online data collection.

It is also necessary to note an equivalence of the ignored and rejected consent through a banner or a CMP, which does not allow in any case to guarantee a semblance even of conformity.

This disrespect and neglect of user consent is not winning back consumer trust. On the contrary, consumers are increasingly frustrated by the loss of online experience when they refuse or ignore consent. Worse, they are convinced that their personal data will be scattered to the four corners of the web if they accept.

The benefits of GDPR compliance

The GDPR and its controls, already well framed and strict, will only get stronger in the coming years. Going against or ignoring this legislation constitutes a heavy financial and organizational risk, which will have immediate consequences on the workload and on the image of your company.

Rather than entering into resistance, the idea is to take advantage of the GDPR by turning it into a unique opportunity to regain consent and image with the consumer.

Be data-responsible to boost your consent rate

Choosing the path of data-ethics & responsibility is a great way to communicate.
The commitment of the data-responsible company will have an immediate positive impact on its ecoresponsibility and therefore on its CSR commitmentin the same way as the data quality collected, the conversion performance and thecost optimization in general.
More than that, data-ethics and data-responsibility will help your brand image with consumers and improve your consent rate.

Data Compliance guarantees the confidentiality and protection of data against un authorized and malicious use. You can enhance your image, regain the trust and consent of your users and boost your business. 

Do you want to achieve a simple, fast and efficient implementation of a data-ethical & responsible data collection, compliant with the GDPR, and this, in a measurable and verifiable way?

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