Replay Master Class: Reconciling Tracking Performance and Respect for Privacy

Tracking migration from A to Z!

The migration of tracking tools is delicate and can have a negative effect on the accuracy and security of the data collected (erroneous, multiple or even fragmented). For you, we take care of everything from A to Z!

Eric Dumain

Co-Founder - Data On Duty
Specialist in digital technologies for online data collection

Geoffrey Sanchez, digital analytics expert

Geoffrey Sanchez

Expert in digital analytics - Data On Duty

The ABC's of tracking migration

A website is alive and will undergo many changes and updates (appearance, structure, content ...) according to marketing campaigns or redesigns.
We will not say otherwise, to make a new skin is good. But when you tackle the technical aspect of a site, the changes can quickly become complex. Indeed, the tracking technologies initially put in place are not always supported. The challenge will be to rework the existing system to bring it up to standard.

The ebook to know everything

Processing data collected in a migration context, without guaranteeing its accuracy and security, can lead to poor strategic decisions and have a significant impact on your business.

The migration of tracking tools is a more or less long and delicate process that impacts all the tagging components of a site. It requires the involvement and collaboration of several teams around a technical subject. What are the objectives? To ensure continuous tracking during the migration, to improve the tracking carried out and to pilot it continuously to ensure the good feedback of the analytics.

But how to migrate your site efficiently? And how to optimize your tracking? We tell you everything!

In the program of our ebook

  • Migration of analytics tools: what are we talking about?
  • When to do a tracking migration?
  • The major issues of tracking migration

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