Master analytics beyond their limits
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You are only a few clicks away from controlled and optimal tracking.
To successfully deploy your Tags and MarTechs, Governance Manager is the ideal solution. It is your secret weapon to control and monitor your tracking performance, the quality of your data, and to accelerate your Time-To-Market!
Leverage a visual, object-oriented model for automated, centralized and shared tagging plan creation and generation, applying best practices with unparalleled flexibility.
#1 Plan, Align, Build
Plan and align your tracking with business and technical contributors in a single repository. And with all the actors involved, build, import or generate a tagging plan in an automated way!
Multi-contribution for shared objectives, KPI and metrics
Centralization to protect marking plans and to have an up-to-date versioning
Import or export into the Visual Studio to simplify and speed up preparation tasks
A collaborative platform
- Plan and share your tagging plans with your contributors within the Governance Manager platform.
- Invite internal and external collaborators.
Tracking control
- Automatically generate tagging plans in the DoD Tagging Plan Studio.
- Manage your datalayer, and automatically create powerful collection models, triggers...
- Define your TMS, Tags, rules, variables, value range...
A collaborative platform
- Plan and share your tagging plans with your contributors within the Governance Manager platform.
- Invite internal and external collaborators.
Tracking control
- Automatically generate tagging plans in the DoD Tagging Plan Studio.
- Manage your datalayer, and automatically create powerful collection models, triggers...
- Define your TMS, Tags, rules, variables, value range...
Ready to take back control of your data?
#2 Assess, Decide and Deploy
Evaluate your tagging plans to take advantage of the best tracking options, then deploy the most relevant ones to meet your data collection, personalization and conversion goals.
Simulation, tests, analysis
Automatic editing and iterations
Creation, staging, pre-prod, prod
By section, template, category, page...
Simulation and testing of tags
- Apply tagging plans to analyses, on the fly, in the development phases.
- Evaluate the actual compliance of the tagging against your business objectives and tagging plans.
Operational tagging in accordance with the plans
- Validate the actual compliance of tags with your tagging plans at any time, in a few clicks.
- Control the tag population, data layer, variables and data validity for all your tagging plans.
Simulation and testing of tags
- Apply tagging plans to analyses, on the fly, in the development phases.
- Evaluate the actual compliance of the tagging against your business objectives and tagging plans.
Operational tagging in accordance with the plans
- Validate the actual compliance of tags with your tagging plans at any time, in a few clicks.
- Control the tag population, data layer, variables and data validity for all your tagging plans.
#3 Receive, Monitor, Automate & Adapt
Perform exhaustive or segmented testing and benefit from automated monitoring. Thanks to this automation, you can easily maintain and evolve your tagging plans to improve performance.
Variable frequency J/S/M
Change and regression alerts
One-time or structural reactivity
Editing, simulation, validation, application
Flexibility in line with your business challenges
- Adapt your tagging plans to changing business challenges and digital environments in just a few clicks.
- Work quickly from a clean, centralized and controlled tagging plan database.
Zero code, 100% visual
- Enable / disable templates, tags, rules, on the fly, to test and deploy.
Flexibility in line with your business challenges
- Adapt your tagging plans to changing business challenges and digital environments in just a few clicks.
- Work quickly from a clean, centralized and controlled tagging plan database.
Zero code, 100% visual
- Enable / disable templates, tags, rules, on the fly, to test and deploy.
