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Replay Master Class: Reconciling Tracking Performance and Respect for Privacy
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Visitor Trust Index

Respect consent to encourage engagement

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With the Visitor Trust Index, the constraints of the GDPR become ethical differentiation factors. A real opportunity to differentiate yourself and assert your company's values regarding privacy protection.

Benefit from a trust index to always be compliant with the GDPR requirements and get more consents!

Visitor
Trust Index
Rating scale

Score

Explanation of the score

Recommendation on consent

Excellent
Best practices

90-100

The protection of privacy and personal data is optimal. The tracking of visitors is carried out and maintained in accordance with the regulations in force.

I validate the consent

Correct
Good
practices

75-89

The protection of privacy and personal data is a priority. Visitor tracking is done in accordance with current regulations. An accelerated maintenance process will provide access to excellence!

I validate the consent

Poor
Practices
poor

60-74

Privacy and personal data protection is addressed but incomplete. The visitor tracking and data processing policy needs to be improved and secured.

I validate the consent with conditions

Bad
Risky practices

40-59

Privacy and personal data protection is very incomplete. A visitor tracking policy must be defined, documented, enforced and monitored.

I refuse consent

Very bad
Unsafe practices

0-39

Privacy and personal data protection are ignored, including illegal data collection, security breaches, leakage risks... The subject must be taken into account, a policy must be defined and then applied and monitored.

Browsing this site is not recommended

Data ethics promotes user consent: it is an excellent lever to increase traffic to your site, in addition to improving your CSR program.