Replay Master Class: Reconciling Tracking Performance and Respect for Privacy

REPLAY - Tuesday, April 18, 2023

Web tracking performance & receptivity...
How to accelerate your time to market and get an immediate ROI

You use the best tracking solutions to analyze and optimize your web journeys and improve their performance.
However, none of these technologies allow you to control their proper implementation and execution.
DoD - Governance Manager puts you just a few clicks away from the Holy Grail of Digital Analytics.

Vincent Bézard

Director of the D2C Excellence Campus
L'Oréal Europe

Geoffrey Sanchez, digital analytics expert

Nicolas Alix

Digital Analytics Consultant

Geoffrey Sanchez, digital analytics expert

Marc-Henri Delugeau

Expert Consultant in Digital Analytics for large groups

In this webinar / What you will learn...

In this webinar, you will learn about:

  • the benefits of the centralized tagging plan repository
  • the power of the end-to-end visitor journey tracking analyzer
  • how to ensure relevant, reliable and compliant online data collection
  • how to accelerate, automate and industrialize the tracking acceptance process
  • how to manage the migration from GA3 (or other) to an alternative solution

So you never have to ask yourself these questions again:

  • Is my Datalayer loaded at each necessary step of the visitor's journey?
  • Are there unjustified redundancies in the tags or in the DataLayer?
  • Are my purchase and transformation paths well tracked from end to end?
  • Is my data retained when I move to a third party domain?
  • Does my data comply with my tagging plans?

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