The migration of tracking tools is a delicate process: any change on your site can alter the quality of the data...
Tracking migration
L'Oréal, a pioneer in cosmetics, luxury goods and a leader in the e-commerce sector, was faced with a number of challenges concerning...
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Rémi Harari - Digital Performance Manager at Dior Couture and Charles Cortés - Senior Manager Analytics at Converteo offer you...
Data quality monitoring ensures that the information collected is accurate, complete and relevant. This...
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Even for the best of marketing teams, embarking on a tracking migration can be stressful. This is...
The migration of tracking tools can be fast (a few weeks) or longer. It all depends on the number of sites and/or...
The end of Google Analytics 3 (GA3) maintenance is fast approaching. And with all the questions that...
L'Oréal, a pioneer in cosmetics, luxury goods and a leader in the e-commerce sector, was faced with a number of challenges concerning...
Tracking migration from A to Z!
The migration of tracking tools is delicate and can have a negative effect on the accuracy and security of the collected data (erroneous, multiple or even fragmented). For you, we take care of everything from A to Z!
