You use the best tracking solutions to analyze and optimize your web journeys and improve their performance. But...
Tagging plan
You use the best tracking solutions to analyze and optimize your web journeys and improve their performance. But...
Want to find out more? Read our detailed article! While an advanced tag validation process may have...
Or how to minimize the impact of tag validation on Time To Market No time? Find the...
Migration of tracking tools is a delicate process that can have serious consequences for accuracy and security...
The end of Google Analytics 3 (GA3) maintenance is fast approaching. And with all the questions that...
The migration of tracking tools can be fast (a few weeks) or longer. It all depends on the number of sites and/or...
Even for the best of marketing teams, embarking on a tracking migration can be stressful. This is...
The migration of tracking tools is a delicate process: any change on your site can alter the quality of the data...
After the control campaign launched in April, the CNIL announces a second series of formal notices aimed at "...
As GDPR controls intensify and fines fall, the major challenge for digital teams is to boost the...
The new guidelines in the GDPR legislation dated April 1, 2021 apply to private sector companies...
The major lever of an efficient Data-Responsible strategy is the political will of the company to commit to it in an operational, provable way...
Being data-ethical and responsible starts with a GDPR and e-Privacy compliant data collection policy on your...
Privacy and data protection regulations include not only the GDPR and CCPA...
To better understand consumer expectations, Data On Duty conducted a study of 200 companies and more than...
As you may have noticed, the CNIL has struck hard against companies using Google Analytics ("...or any other...
The migration of tracking tools is a delicate process: any change on your site can alter the quality of the data...
Even for the best of marketing teams, embarking on a tracking migration can be stressful. This is...
Tracking migration from A to Z!
The migration of tracking tools is delicate and can have a negative effect on the accuracy and security of the collected data (erroneous, multiple or even fragmented). For you, we take care of everything from A to Z!