Tracking performance
L'Oréal, a pioneer in cosmetics, luxury goods and a leader in the e-commerce sector, was faced with a number of challenges concerning...
Dior Couture combines tracking performance and RGPD compliance. Discover their solutions for maximizing data impact while...
Rémi Harari - Digital Performance Manager at Dior Couture and Charles Cortés - Senior Manager Analytics at Converteo offer you...
Data quality monitoring ensures that the information collected is accurate, complete and relevant. This...
Or how to minimize the impact of tag validation on Time To Market After our 1st article dedicated to...
Part 1: How to create an effective tagging plan Recent market research reveals a surprising fact:...
Events are the key element of data. Faced with the difficulty of deployment, monitoring and validation, the...
How to develop an effective tagging plan In today's data-driven world, organizations are constantly looking for ways to...
While Client-Side Tracking has long dominated the panorama of data analysis, a significant shift towards Tracking...
Discover Data On Duty's latest additions for 2024: targeted alerts, App Manager and generative AI.
The migration of tracking tools is a delicate process: any change on your site can alter the quality of the data...
Even for the best of marketing teams, embarking on a tracking migration can be stressful. This is...
The migration of tracking tools can be fast (a few weeks) or longer. It all depends on the number of sites and/or...
The end of Google Analytics 3 (GA3) maintenance is fast approaching. And with all the questions that...
Migration of tracking tools is a delicate process that can have serious consequences for accuracy and security...
Want to find out more? Read our detailed article! While an advanced tag validation process may have...
Rémi Harari - Digital Performance Manager at Dior Couture and Charles Cortés - Senior Manager Analytics at Converteo offer you...
Dior Couture combines tracking performance and RGPD compliance. Discover their solutions for maximizing data impact while...
L'Oréal, a pioneer in cosmetics, luxury goods and a leader in the e-commerce sector, was faced with a number of challenges concerning...
While Client-Side Tracking has long dominated the panorama of data analysis, a significant shift towards Tracking...
Tracking migration from A to Z!
The migration of tracking tools is delicate and can have a negative effect on the accuracy and security of the collected data (erroneous, multiple or even fragmented). For you, we take care of everything from A to Z!