Replay Master Class: Reconciling Tracking Performance and Respect for Privacy

How can you minimize the impact of tag validation on Time To Market?

The author

Eric Dumain


Published on


1 minutes

How can you minimize the impact of tag validation on Time To Market?

Want to find out more? Read our detailed article!

While an advanced tag validation process can have a significant impact on the quality of the data collected, it can also affect Time to Market (TTM).

By implementing automation tools, adhering to consistent tagging standards, leveraging CI/CD (Continuous Integration and Deployment) practices and prioritizing training and knowledge sharing, you can optimize this process and make it an integral part of your website's smooth operation, rather than a bottleneck. 

Aligning the stakes of all contributors is a prerequisite for successful tracking (Business Owners, Digital Analysts, Digital Performance Managers, Traffic Acquisition, Privacy Managers, IT...).

It's important to note that, while speed is paramount, it shouldn't come at the expense of quality. A well-managed tag validation process helps to guarantee data integrity as well as compliance with current regulations (RGPD, CCPA...), elements that are today unavoidable. 

It's all about striking the right balance: delivering high-quality digital products quickly to meet user needs, and staying ahead of the competition.

So, as you work to minimize the impact of tag validation on TTM, remember: it's not just about speed. 

It's about delivering a website that meets user expectations, complies with data protection standards and provides the information you need for maximum conversion.

Top 3 tips for minimizing the impact of tag validation on your TTM

  1. Automate as much as possible: Automation considerably speeds up the tag validation process and reduces the risk of human error. Use a tag validation solution based on automated tagging plans like Data On Duty to identify and resolve problems efficiently.
  2. Adopt consistent tagging standards: Ensure that all your contributors follow the same tagging standards to reduce inconsistencies and errors. A well-structured and standardized tagging process makes the validation process faster and more efficient. The Data On Duty Platform is natively designed in this way.
  3. Implement CI/CD practices: CI/CD practices enable faster integration of changes, helping to identify errors earlier and deploy code to production quickly. Data On Duty integrates easily with current CI/CD solutions.

The Data On Duty SaaS platform has been built with the most modern, flexible and high-performance methods, solutions and technologies, based on the expectations and recommendations of a hundred digital and digital analytics experts who share 4 priority challenges: 

  • Maximum tracking flexibility, 
  • Tracking performance, efficiency and compliance, 
  • Uncompromising data quality,
  • Accelerated Time To Market.

With Data On Duty :

  • Unlock the full potential of your web environments with automated, transparent end-to-end tag validation
  • Ensure an exceptional user experience while optimizing functionality
  • Accelerate TTM by up to 90%. 
  • Proven ROI from the very first month of operation
  • Get ahead of the competition.

You will also like...

S’abonner à la Newsletter

Don't miss any Data On Duty content and stay up to date with all the latest Data Privacy and Data Governance news!