Skip to main content
Who are we ?

Seal the leaks in eCommerce.
Operate the future of Agentic Commerce.

Brands don’t lack technology; they lack reliability. Data On Duty was founded to ensure that the value generated by your digital ecosystem doesn’t evaporate before reaching your profit and loss statement.

Recover the lost value,
prepare the future value.

On one hand, traditional e-commerce is suffering: 20 to 30% of revenue is structurally lost due to data silos, faulty tags, or SKU inconsistencies. On the other hand, the market is shifting: humans are now buying through AI. If your data isn’t ready for these agents, your brand ceases to exist. Data On Duty is the layer of trust that reconciles these two challenges. We operate a global infrastructure — built around Governance, Privacy, SEO/GEO, SKU management, AI journeys and Enforcement — to seal your losses today and make your brand natively compatible with tomorrow’s shopping.
“We are transforming digital complexity into predictable revenue.”
30%
revenue recovered
This is the immediate benefit that DoD brings to brands by securing their data foundations.

Our values

Precision

Compliance

Speed

Simplicity

Engagement

    Data On Duty’s Leadership

    A team of founders who built the standards for enterprise data.
    Chief Executive Officer | Co-founder

    Rob Seolas

    A visionary leader renowned for his ability to transform disruptive technologies into market standards, Rob, who led one of the world’s pioneers in data quality automation for over a decade, brings his unique expertise to scale Data On Duty internationally. His mission is to build the trusted infrastructure essential for the commerce of tomorrow.
    AI, Tech & Product | Co-founder

    Éric Dumain

    Since 2001, Eric has been involved in Digital Analytics technologies. In 2010, he conceived and designed the first Tags/Data compliance platform, which received an award from the DAA in the USA. He ensures compliance with regulations for consumers while maximizing product performance.
    Finance & Operations | Co-founder

    Christophe Dumoulin

    Former co-founder of the Business & Decision Group and co-founder of the Axeleo investment fund, Christophe is a serial entrepreneur. Particularly involved in the Data, Digital and Cybersecurity sectors, he brings his expert vision and industry knowledge to the boards of numerous startups.