A veritable litigation industry is emerging around these regulations, putting legal and digital departments under constant pressure.
1. Background: increasingly onerous obligations
Regulations (RGPD, ePrivacy, CCPA, CPRA...) impose strict requirements:
- Any processing of personal data must be documented and justified.
- Accountability means proving compliance at all times.
- These rules apply in particular to online data collection: consent, tagging, cookies, data storage and transport.
Problem: the workload is colossal and permanent.
For a single site deployed in 30 RGPD countries, checking the compliance of the Top 50 landing pages amounts to examining nearly 15,000 pages every week.
This requires 8 FTEs, or €500k to €1M per year, not to mention other regulations.
2. The new threat: "blind" class actions
Since 2023, regulations have become the playground of major law firms (Edelson PC, Boies Schiller & Flexner, Morgan & Morgan, Levi & Korsinsky, etc.).
- They know the needs and costs of bringing sites into compliance.
- They know that website and eCommerce operators don't have the FTEs to do the job properly, and don't do it regularly.
- They know that consent management solutions (OneTrust, etc.) don't do compliance monitoring (they're not designed to).
Their winning method every time:
- Targeting B2C or B2B2C multinationals with high brand awareness.
- Recruit individuals by telling them that their online rights are being violated.
- Launching massive class-action suits without any initial proof, with the aim of pushing companies into multi-million dollar negotiations...
...which they will accept because they risk :
- Heavy indirect costs: crisis audits, lawyers, legal proceedings, loss of business.
- Up to €10m or 2% of worldwide sales (lack of documentation/security).
- Up to €20m or 4% of worldwide sales (infringement of personal rights or lack of legal basis).
- Damage to reputation: loss of trust, brand bashing.
3. The answer: the Data On Duty (DoD) SaaS platform
Data On Duty automates compliance monitoring and makes it more reliable:
- Continuous verification of tracking and tagging plans.
- Compliance with user paths and ePrivacy/RGPD/CCPA rules, etc.
- Traceability and archiving of evidence.
- Real-time alerts on infringements.
- Clear dashboards for management and operational teams.
Real-life case:
Three major luxury brands equipped with DoD were able to thwart class-action attempts. The law firms had to give up in the face of complete, historical DoD analysis reports (12 months of evidence, screenshots, detailed reports on CMPs, banners, cookies, tags, data storage, data transport...).
4. Measurable gains
- Reactivity: real-time alerts for DPO, IT, analytics, data and business teams.
- Productivity: 80-90% reduction in time spent on RGPD monitoring.
- Savings: 50-80% reduction in FTE costs for manual compliance.
- Controlled risk: documentary evidence available on an ongoing basis (13 months rolling).
- Immediate ROI: 1 FTE + 1 DoD license (~150k€) cover tracking and privacy, compared with 8 FTEs (~500k€ to 1M€) for manual compliance.
Choose peace of mind at a controlled cost: - Compliance is not optional: you need to be able to prove your compliance with the RGPD and other regulations at all times.
- With Data On Duty, you drastically reduce effort, risk and cost, while improving tracking performance.
- A minimal investment compared to fines, class-action suits and reputational risks.
Data On Duty: your simple, cost-effective regulatory insurance.
🚀 Don't let one class-action cost your company millions.
📩 Book your personalized demo today.
